Earlier it was reported that Marvel was shopping around a package deal to networks and on demand services for four Marvel series. Looks like Netflix is the lucky purchaser of that deal. The four shows includes Daredevil, Iron Fist, Luke Cage and Jessica Jones. According to the press release from Marvel and Netflix, the plan is to release Daredevil first, followed by the rest in an unknown order, then culminate in an Avengers style team up mini series called Marvel’s The Defenders.
This is excellent news for Marvel fans. What’s amazing about the shows being on Netflix is that we won’t have to watch the show on a weekly basis. All episodes will be present on day 1 of release. Binge watching is now the norm for TV watching experience and I have no doubt that the Marvel series will benefit from this. Netflix has had success with shows like Orange is the New Black, House of Cards and season 4 of Arrested Development.
It’s obvious that these four shows will share the same universe, but I wonder if it will also be a part of the Marvel Cinematic Universe. Also, the fact that it’s on a paid subscription service, will Marvel go darker and grittier or dare I say rated R with any of the shows. Well maybe not rated R, but perhaps darker. The first of these shows are set to begin in 2015, most likely to be a part of Marvel’s Phase 3 initiative.
Here’s the press release:
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to the World’s Leading Internet TV Network in 2015
Burbank, Calif. – Nov 7, 2013—The Walt Disney Co. (NYSE: DIS) and Netflix Inc. (NASDAQ: NFLX) today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a miniseries programming event.
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.
Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
“Marvel’s movies, such as Iron Man and Marvel’sThe Avengers, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos. “With House of Cards and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm. Netflix members can currently enjoy a wide range of Disney, ABC TV and Disney Channel films and shows across the 41 countries where Netflix operates.