Posted by Mark Bridge On September - 8 - 2011 0 Comment

This is a project I did for my class.  Although it was home work I believe with a bit more finessing, this could work.  I dumbed down the history of the arcades and consoles a bit for the purpose of not giving my professor a head ache.  Tell me what you think of the idea:


Gone are the days of the video game arcades.  I remember a time when my friends and I would gather at the arcades to play video games and meet girls.  Now everything seems to be moving to the digital world.  From the way we play games to the way we communicate with each other.  I foresee a time if this trend continues that we will no longer have the ability to communicate with each other face to face.  Although fiction, several films have suggested this would happen.  Films like The Surrogates and Wall E are examples of those films.

I have a solution that has the potential of balancing our movement into the digital realm but keep one of the most important aspects of humanity, physical interaction with each other.  My goal is to bring back the arcades as it was when I was younger; the fun aspect of hanging out with your friends and meeting potential love interests.  All of that will be present but infused with New Technology.  I will be bringing virtual reality games to the arcades.  With partnerships from some of the top computer processing companies I have made this a possibility.


During the late 1970s to mid 1990s the video arcade was a coin-operated entertainment machine, usually installed in public businesses such as restaurants, public houses, and video arcades. Most arcade games were: arcade video games, redemption games, pinballs, casino games including slot machines / pachislots, pachinkos, bat games, bingos, gun games, and more. In addition to restaurants and video arcades, arcade games were also found in bowling alleys, college campuses, dormitories, Laundromats, movie theatres, supermarkets, shopping malls, airports, truck stops, bar/pubs, hotels, and even bakeries. In short, arcade games are popular in places open to the public where people are likely to have free time.

Video Game Home Console

  In the early 80s the video game consoles were introduced to the home market.  First with Atari 2600 and the Apple II and then Nintendo and Sega.  Through the years, other companies have created consoles and each made advancement in the technology.  During their advancement, the arcade remained only device that could deliver superior graphics.  It wasn’t until the introduction of the Sony Playstation and other CD-ROM based console that the Arcade technology was no longer superior.  Once the public got wind that they could get an affordable console with graphics equivalent to or superior to the arcades.  This began the decline of the arcades.

Problem Statement

Online Gaming

One of the things that made the Arcade special was the ability to play with a friend.  The consoles gave games that ability when they first entered the market, but at the time you had to go over your friend’s house. Now with the introduction of XBOX LIVE and PSN, gamers are able to play cooperatively without leaving the comforts of their homes.


That feature sealed the fate of the arcades and all the social aspects that was associated with it. Adding to the downfall of face to face socialization are social networking sites such as Facebook, Twitter and LinkedIn.  People are getting so used to expressing themselves on these sites that when it comes to real interaction they get intimidated.

Evolution of

I will say the one good thing that comes out of the home console market is the advancement of technology.  The problem that lies with the advancement is cost.  It’s the cost of both the development of the tech and the cost for consumers to buy it.  When the Sony Playstation 3 was first brought to the market it retailed for $599.99.  Now after a couple of years on the market it retails for $249.99.  It takes time for advance technology to be affordable.  The next evolution that I see happening is virtual reality gaming.  This current generation of consoles all have motion control features which allows gamers to play the game with the use of their entire body.  This to me is a precursor to full immersion of self into video game universe AKA Virtual Reality.  The problem right know with VR is not only the cost to develop this tech, but the cost that the consumer would have to pay to cover the cost of development.  It’s just too expensive to have in the home market right now.



My company has come up with a solution that can help in moving the technology forward as well as creating a balance between social networking sites and physical interactions.  We will be fusing this new tech with the arcade scenery of yesteryear.  Bring back good old fashion fun with a new
twist.  We are not trying to get rid of or by any means act as a replacement for social networking.  We will actually be using those sites in conjunction with our company.

Plan Description


We have partnered with three companies that develop computer processors who are also developing virtual reality as well. They would manufacture the chipsets to enable us to create virtual worlds and characters for gamers to interact with.  We will be using New York and Los Angeles as the test site for this new venture.  The setting for the interior would be like a mixture a gaming convention and a night club atmosphere.


We will have a food court were we could partner up with food chains such as: McDonald’s, Subway, Pizza Hut, etc.  The will be a DJ and sometimes we will have live entertainment from some of the hottest musicians in the industry right now.  In putting cost of developing virtual reality for the arcades and not for the home, we maximize the profits we could make without it costing the consumers an arm and a leg to play the games.  The paradigm will shift back to how it was when the arcade ruled with superior technology.

Social Network

 As was mentioned before, we are not trying to replace social networking sites but rather using them to help our business.  What will happen is, a player will work to get a high score or display moves that no one has done before and would want to share with his/her online friends or anyone around the world.  With the ability to post their gaming stats online via the social network sites, they able share their progress with the world.

Herein lies the balancing of socializing both on and offline.  Speaking of online, players in the New York arcade can play online with the Los Angeles Players.  And when we expand globally, players will play against or cooperatively with each other worldwide.


So sound off below.  Tell me what you think?

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