Posted by Mark Bridge On December - 14 - 2011 0 Comment

Jay-Z has stated many times that he believes in artist development.  He wants the artists he has on his label to have longevity in their careers and the only way to obtain that is to let them find their own voice.

J-Cole took two years to release an album since he was signed to Jay-Z’s Roc Nation label.  “The person he is today is not who he was when he first walked in,” Jay said of Cole. “He got a chance to really go out, see what worked, see what people connect to, figure out how he was gonna tell his story.”

“That artist-development thing, I think we need more of it.  We need to ensure that this thing is around for future generations. This thing that fed our kids and our family and took us to these heights needs to be held intact by the people who are doing it.”

Jay-Z has been a pioneer in pushing hip hop at the Grammy’s, often boycotting the award ceremony because the award for best rap album was always announced before the live telecast.  “I didn’t think they gave the rightful respect to hip-hop,” Jay told MTV News back in 2002.

When asked about J. Cole’s nomination for best new artist Jay had this to say:  “I think he’s already won Best New Artist, to me.  His journey is what I’m really excited about.  The person he is today is not who he was when he first walked in.  He got a chance to really go out, see what worked, see what people connect to, figure out how he was gonna tell his story.”

Let’s see if Jay-Z’s prediction comes true.  Check out the full interview below.

Get More: Music News

    Cool Posts Around The Web:

Categories: Music, Music News, Videos