There were rumors floating around that DC may be creating a new logo for their brand. A picture of the new logo was leaked earlier but there was some doubts that it was the real deal. The logo looked a little bland in comparison to the previous DC logo’s. Well it turns out that it was the real deal but not the entire story. The picture above was only part of a whole design. DC spoke to Fastcocreate.com about their idea behind the change.
“It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character,” says John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development. “Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.”
“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” says Amit Desai, senior vice president of franchise management. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
I gotta admit that I am taking a fancy to the new look. Especially how they are making it character specific. Here are some more ways that the new logo is incorporated into their products.